Legal

Privacy Policy

Last updated: July 2026

This Privacy Policy explains how ApexPure (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit apexpure.co.uk or place an order with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

  • Contact details you provide, such as name, email address, delivery address, and phone number, when placing an order or contacting us.
  • Order history and payment confirmation details (we do not store full payment card information; this is processed securely by our payment provider).
  • Technical data such as IP address, browser type, and site usage, collected via cookies and analytics tools.

2. How We Use Your Information

  • To process and dispatch your order.
  • To respond to enquiries and provide customer support, including locating batch-specific Certificates of Analysis.
  • To comply with legal and regulatory obligations relating to the sale of research chemicals.
  • To improve our website and, where you have opted in, to send occasional updates about new products or research compounds.

3. Legal Basis for Processing

We process your personal data on the basis of contractual necessity (to fulfil your order), legal obligation, and, where applicable, your consent (for example, marketing communications, which you may withdraw at any time).

4. Data Sharing

We share personal data only where necessary to fulfil an order, including with delivery couriers and payment processors. We do not sell personal data to third parties.

5. Data Retention

We retain order and account information for as long as necessary to comply with our legal and tax obligations, and to respond to any future queries relating to a specific batch or order.

6. Your Rights

Under UK GDPR, you have the right to access, correct, or request deletion of your personal data, and to object to or restrict certain processing. To exercise any of these rights, contact us via the Contact page.

7. Cookies

Our website uses cookies to support core functionality (such as your shopping cart) and, where enabled, analytics to help us understand site usage. You can control cookie preferences through your browser settings.

8. Contact

For any questions about this Privacy Policy or how your data is handled, please contact us via the Contact page.